Use a pay per click (PPC) campaign when you need quick results. They are ideal when you need to run short seasonal promotions and need the flexibility to turn the campaign either on or off. It is also a good solution for getting new leads quickly while waiting for a search engine optimization plan to start performing. Perhaps you will never get a favorable ranking organically for high competition words. This is where PPC fits. And lastly, pay per click gives you tight control over the content of ad titles and descriptions and where the listing appears on the results page. Basically, PPC bypasses the organic search results.
Keyword research to establish a list of keyword phrases that is relevant to the advertisers' web site is an important first step in the pay-per-click keyword submission process. When the right keyword phrases are targeted, the visitors who arrive at the web site will be highly qualified and highly motivated to buy or request information.
We will take each of your keywords and plug them into the search engines and indentify your competition and their ads. We write your ads uniquely to stand out and to get you the best click through ratio (CTR) possible.
Just like search engine results, if your not on the 1st page of the search engine results you are more likely to be ignored. We will aggresively go after top placement with the lowest possible cost per click (CPC). We take advantage of scheduling ads and GEO targeting when all possible. What is GEO targeting? If you do siding in Minneapolis, you wont want your ads to show up in results for people in New Hampshire to see. There is no markup on PPC bids, so there is no incentive for us to spend more of your money. Our job is to get you most qualified leads for your budget.
We will monitor your campaign with the use of software. We will monitor bid ranking, daily ad budget, maximum bid cost, keyword rankings, and overall campaign performance. We provide monthly reporting to our clients who choose to have us manage their campaigns ongoing.
Take the next step and contact us today for a free consultation.